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The key to pulling off messy-on-purpose hair is the right cut

You want that "I just woke up like this" look: slightly messy but still perfectly styled. What's the trick? Starting with the right haircut.

Effortlessly stylish

The runway never lies. This season, we saw a flurry of handsome haircuts on the runway for men's AW1718 fashion week. So quick, pick up your phone and give your stylist a call, for the perfect messy-on-purpose haircut!

Layers and texture

How do hair stylists create volume in men's hair? Through using a professional layering and point cutting techniques, which can almost double the appearance of the hair and give it that naturally messy but not out-of-control look you're after. The key is in the cutting and the careful shaping of sections of hair.

When it comes to styling your new cut every morning, a styling paste such as Wild Stylers Depolish by Tecni.ART will give you an instantly textured, messy matt effect. Because the finish is versatile, you can re-work or re-style your look throughout the day.

Get creative with color

Seeing as though you're already at the stylist's, why not seize the moment and take the opportunity to try a new hair color to complement your new cut? The hottest color for men's hair this season is platinum, the perfect shade for summer. Ensure you don't damage the hair when having it colored – especially if bleaching is involved - by asking for Smartbond, a three-step protective and strengthening service.

With L'Oréal Professionnel's Dia Richesse Hi-Visibility tone-on-tone hair color range, you can boost your current look by adding ultra visible highlights. To keep your color brighter for longer, use the Homme Tonique Revitalising Shampoo for men, which adds shine and protects the hair from external aggressors such as pollution and the weather.

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